FedEx Logo Redesign and Promotional Materials
Objective:
To redesign the FedEx logo and create promotional materials, including a social media poster and a website landing page, that effectively communicate the new brand identity.
Day 1: Logo Redesign and Social Media Poster
1. Logo Redesign:
Task: Create a modern, updated version of the FedEx logo.
Research: Conducted thorough research on FedEx's brand history, values, and visual identity. Analyzed the existing logo and identified areas for improvement while retaining the brand's recognizable elements.
Concept Development: Sketched several concepts, focusing on modern typography, colors, and design elements that represent speed, efficiency, and reliability.
Design Execution: Utilized Adobe Illustrator to create the final logo. Ensured the new design was clean, scalable, and aligned with FedEx's brand values. Incorporated elements such as:
Simplified and modernized typography.
Subtle arrow or motion elements to symbolize movement and delivery.
2. Social Media Poster:
Task: Design an eye-catching poster to announce the logo redesign on social media.
Layout Planning: Decided on a visually appealing layout that prominently features the new logo.
Design Elements: Chose a color scheme that complements the new logo, added a catchy tagline, and included a call-to-action (CTA) to visit the FedEx website.
Visuals: Incorporated images and graphics related to delivery services (e.g., arrows, packages, vehicles) to enhance visual appeal.
Final Design: Created the poster in Adobe Photoshop with dimensions optimized for social media platforms like Instagram (1080x1080 pixels) and Facebook (1200x628 pixels).
Day 2: Website Landing Page Design
1. Planning the Landing Page:
Task: Outline and wireframe the landing page to ensure a user-friendly experience that highlights the new logo.
Structure and Content:
Header: Redesigned FedEx logo, navigation bar with links to Home, Services, Tracking, About Us, Contact.
Hero Section: High-quality background image, strong headline ("Redefining Delivery"), sub headline explaining the redesign, and a CTA button ("Learn More").
About Section: Brief history of FedEx, reasons behind the redesign, brand mission and values.
Services Section: Key services highlighted with icons/images and brief descriptions.
Testimonials: Customer testimonials to build trust and credibility.
Footer: Social media links, contact information, additional resources.
2. Design Execution:
Task: Create a high-fidelity mockup of the landing page.
Tool Selection: Used Figma to design the landing page.
Wireframe: Created a wireframe based on the planned structure.
Visual Design: Added text, images, buttons, and other elements to the wireframe. Ensured consistency in design elements like colors, fonts, and spacing.
Final Touches:
Task: Review and finalize all materials.
Quality Check: Reviewed the logo, social media poster, and landing page mockup for consistency and quality. Made necessary adjustments based on feedback.
Export and Delivery: Exported the final designs in appropriate formats for social media and web use. Prepared a presentation or document explaining the redesign process and the new visual identity.
Summary:
Over two days, you successfully completed a comprehensive redesign of the FedEx logo, created an engaging social media poster to announce the new logo, and designed a user-friendly and visually appealing landing page to showcase the new brand identity. Your work demonstrates a deep understanding of FedEx's brand values and a commitment to delivering high-quality design solutions using tools like Adobe Illustrator, Adobe Photoshop, and Figma.
